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Nebraska rancher elected chairman of Federation of State Beef Councils

Photo cutline: Steve Hanson (left) and Jerry Effertz will lead the Federation of State Beef Councils in 2016. Courtesy photo

Steve Hanson, a cow/calf operator from Elsie, Neb., was elected chairman of the Federation of State Beef Councils during the 2016 Cattle Industry Convention and NCBA Trade Show in San Diego, Calif., last week. Elected vice chairman of the Federation was Jerry Effertz, a cow/calf operator from Velva, N.D. The Federation of State Beef Councils is the national home of state beef councils and a division of the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff Program.

Hanson and his wife, Susan, operate a family farm and ranch in southwest Nebraska with their son, Nick, the fifth generation on the farm, feeding out calves they raise with grain grown on their operation. Hanson has been very active in both state and national industry organizations, serving on the checkoff’s Freedom to Operate Committee, Global Growth Committee and Evaluation Committee. He has served as the chairman of the Nebraska Beef Council, and on numerous local church and school boards. Hanson had previously served as the Federation’s vice chairman.

Effertz and his wife, Norma, operate Black Butte Acres Limousin Ranch, raising seedstock Limousin cattle and backgrounding feeder calves. To educate people about the cattle business and stewardship of the land, they also operate Black Butte Adventures, which includes hiking and biking trails as well as farm tours. Effertz, the third generation of his family to own and operate their farm and ranch, also served in leadership positions in state and national beef industry organizations, including the North Dakota Beef Commission, U.S. Meat Export Federation, and several beef checkoff committees.

As chairman of the Federation, Hanson will serve as vice chair of the Beef Promotion Operating Committee (BPOC), which funds beef checkoff projects at the national level. Effertz will also serve on that committee. This will be the fifth year each has served on the BPOC. Approval of BPOC-approved projects and budgets is required by the Cattlemen’s Beef Board and the U.S. Department of Agriculture.

In addition to Hanson and Effertz, other Federation members of the BPOC for 2016 are Austin Brown III (Texas), Brent Buckley (Hawaii), Clay Burtrum (Oklahoma), Dawn Caldwell (Nebraska), Gary Deering (South Dakota), Barb Downey (Kansas), Scott McGregor (Iowa) and Kristin Larson (Montana). The CBB also appoints 10 members to the BPOC.

Also at the Convention, the Federation Executive Committee approved six grants to five state beef councils worth $55,400 through its Federation Initiative Fund program. The state beef councils and respective awards are:

Indiana Beef Council – $2,200 to continue their Team BEEF program;

Michigan Beef Industry Commission –$4,700 to conduct a family mealtime event with a retail partner;

New York Beef Council – $18,000 to execute a social media strategy focused on millennial consumers;

Ohio Beef Council – $5,000 to implement a beef culinary experience in partnership with the Texas Beef Council ; and

Pennsylvania Beef Council – two grants: $20,000 to execute a grilling promotion using an on-line coupon service, and $5,500 to partner with the Pennsylvania Dietetics Association at their annual meeting.

The Federation Initiative Fund has awarded about $2.4 million to 22 states conducting more than 195 programs since it was started in 2006. Additional projects will be considered at the 2016 Summer Meeting in Denver in July.

The 2016 Cattle Industry Convention and NCBA Trade Show attracted more than 6,700 cattlemen and women to San Diego. Next year’s convention will be held in Nashville, Tenn., Feb. 1-3, 2017.

–Federation of State Beef Councils


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