Nelson in as Mont. Beef Ambassador
for Tri-State Livestock News
Allie Nelson, Montana’s 2013-2014 Beef Ambassador has been extremely busy this summer sharing Montana’s beef production story to producers and consumers alike. Allie was selected in April at the Montana Beef Ambassador contest in Billings, Mont., during state FFA, where she shined in her contests. The Montana Beef Ambassador program has gained a lot of attention over this past year as young women wearing red shirts travel the state promoting beef. The Montana Beef Ambassador program is sponsored by the beef checkoff program and the Montana CattleWomen. She spends her time “agvocating” and interacting with consumers on all levels.
According to Allie, “I advocate for the beef industry in many different areas. I had a booth at the Montana State Fair, hosted a Russian agriculture delegation for dinner, sold beef T-shirts around the United States and Russia, was interviewed for a Sustainable Energy documentary with PBS, and I was interviewed for Face the State on KRTV. I also promote the beef industry through social media, the Montana Beef Ambassador Team has a Pinterest, Instagram, Blogspot, Facebook and Twitter. We try to reach out to as many people as possible about the importance of the beef industry.”
Allie has used many different facets of social media to help share her story. She is active on the Montana Beef Ambassador blog, often sharing stories of her travels or monthly beef recipes. In the short time she has been the ambassador the Montana Beef Ambassador Facebook page has reached over 3,000 people.
In just over a month she will head to Arkansas to complete for a place on the National Beef Ambassador Team. Being on the national team, Allie will be given an opportunity to share the agriculture story with American consumers. She will be put through leadership trainings and will have the opportunity to travel all over the country. Allie said, “I will head to Springdale, Arkansas, in mid-September to compete for a spot on the National Beef Ambassador Team. We have a tour of Tyson foods before the intense interview. We have multiple contests which consist of consumer outreach, social media interview, and a couple other contests.”
Being Montana’s Beef Ambassador is more than a title, it’s a lifestyle. Everyday she seizes opportunities to shed a positive light on agriculture, whether it be with a mother in the grocery store who has questions or with a company CEO she might meet along the way.
Allie will be a Senior a Foothills Community Christian High School in Great Falls and is active in FFA and 4-H. She is trying to juggle her responsibilities as ambassador with raising 4-H steers and being a 4-H mentor. Allie is active in volleyball and basketball and is excited to see where the next year takes her. When asked to explain how winning a bid on the National Team would affect the next year, she stated, “I am excited to see what this next year has to offer me. If I were to have the opportunity as part of the National Beef Ambassador Team, I will serve the beef industry throughout the United States attending Boston Marathon Expo, IronMan expo, etc. If I were not to obtain the position, I will still continue as the Montana Beef Ambassador until April of 2014”
“I am so excited to be serving as the Montana Beef Ambassador. Having the title of the Beef Ambassador means so much to me. It gives me the opportunity to be involved in the industry as a promoter and educator. It is such an honor, and I love meeting the new people involved in the beef industry. I have met so many diverse agriculturists that are involved. I have been supported in so many ways through them, whether it be an available place to stay for the night, buying T-shirts, or just encouraging me,” Allie said.
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