Participants needed for study exploring social media influence on beef purchasing

Researchers at South Dakota State University are looking for participants to take part in a study researching how social media affects beef purchasing decisions.

SDSU Extension and the South Dakota Beef Industry Council are conducting a study that looks to determine the influence social media has on beef purchases by Generation X and millennial consumers in the state of South Dakota.

Leading the study are: Kuo-Lang “Matt” Chang and Lisa Elliot with the SDSU Department of Economics; Shannon Sand with the Rapid City Regional Extension Center; and Rocky Dailey of the SDSU Department of Journalism and Mass Communication.

They are seeking participants, who must live in South Dakota and be between the ages of 25-44, to take part in: an online survey indicating their beef purchasing habits and nutritional knowledge as well as their social media usage; and a second survey to monitor and record their beef expenditures during the study while also following social media sites managed by the South Dakota Beef Industry Council. They are seeking 100 participants for this study.

Those interested can email for more information or go online and take the survey immediately at

–SDSU Extension