Partnership honors service and sacrifice of soldiers
August 6, 2010
Cydectin cattle dewormer announced this week it has become the industry’s first sponsor of Wounded Warrior Project® (WWP), a nonprofit whose mission is to honor and empower wounded warriors.
Founded in 2003, WWP’s purpose is to raise awareness and enlist the public’s aid for the needs of injured service members, to help injured service members aid and assist each other, and to provide unique, direct programs and services to meet their needs. The vision of WWP is to foster the most successful, well-adjusted generation of wounded warriors in our nation’s history.
The industry’s first collaborative effort with Wounded Warrior Project, Cydectin’s “Honor Our Troops” program, demonstrates support and gratitude for wounded veterans of today’s wars on behalf of beef and dairy producers.
“Our troops give the ultimate sacrifice by serving on the frontline for us each day,” said Mike Randolph, Cydectin Brand Manager. “One of the most fundamental offerings we give them is our respect and support … and to help them succeed when they return.”
“It is an honor to partner with Boehringer Ingelheim Vetmedica, and we thank the company for doing its part to support wounded warriors,” said Wounded Warrior Project Executive Director Steve Nardizzi. “This assistance and public awareness will go a long way in helping this generation of veterans heal in mind, body and spirit.”
Wounded Warrior Project assists wounded warriors and their families through a holistic approach to their recovery by providing programs and services to aid their physical rehabilitation and improve their mental health and well-being. Through caregiver retreats, combat stress programs, career and education services or adaptive sporting opportunities, Wounded Warrior Project empowers warriors with the tools essential to not just survive their injuries, but to thrive and achieve personal and professional success.