South Dakota Beef Ambassador: Kaley Nolz |

South Dakota Beef Ambassador: Kaley Nolz

1. Tell us a little about yourself and your background in the beef industry.

I am currently a sophomore at South Dakota State University. I am studying Agriculture Business with a minor in Legal Studies. I grew up on a Limousin cattle ranch, northeast of rural Mitchell, SD. I showed the cattle that I raised in 4-H and FFA.

2. Why did you want to be a beef ambassador?

I wanted to be a beef ambassador because growing up in my town of 15,000 people, I noticed a disconnect between what I did on my family ranch and what my peers believed. From an early age, I made it my mission to share my personal story and becoming a beef ambassador seemed like an excellent option to become a better advocate for the beef industry.

3. What did you do to prepare?

To prepare to become a beef ambassador, I explored a large variety of articles and magazines, to stay up on current events. I also researched beef to make sure I knew all of my facts.

4. What do you enjoy about being an ambassador?

I enjoy being a beef ambassador because I get the opportunity to talk to a diverse set of people and answer their questions or ease their concerns about the beef industry.

5. What do you think should be the top priorities of people in the beef industry going forward?

I believe the top priorities of people in the beef industry should be to keep the consumers in the loop. It is essential that we share our own personal stories and advocate for the industry.

6. What challenges do you think the industry needs to be prepared for?

One of the biggest challenges beef producers face is misconceptions in the media that scare consumers. We need to be proactive and utilize our outlets, so producers and consumers are on the same page.

7. What are your future plans?

I still have a few years left at SDSU, but then I plan on attending law school to be an agriculture lawyer. As an agriculture lawyer, I would deal with legal agricultural issues, such as agricultural operations, land acquisition, and food safety. This is exciting for me because I would basically make my own career advocating for the beef industry that I love.

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