Purina introduces IMPACT horse feed
January 30, 2014
Purina Animal Nutrition today introduced IMPACT® horse feed, a line of premium horse feeds designed to meet the nutritional requirements of horses of all types and lifestyles. The product line offers textured, pelleted and complete feeds for horses in nearly any life stage and activity level.
Since 1926, the Purina Animal Nutrition Center in Gray Summit, Mo., has defined and delivered the future of equine nutrition. Significant investment in this unique farm was recently completed to further expand its capabilities and facilities dedicated to industry leading research innovation. With more than 70 horses involved in research projects, the primary focus of the equine facilities is in feed intake and digestive physiology, breeding and foal growth, and development and exercise physiology. Purina can formulate, develop, and test the performance of feeds like IMPACT® horse feed before they reach the market.
"IMPACT® horse feed is a great product," said Robin Breasure, manager of Bryan & Brittingham in Delaware, a trusted Purina® dealer since 1951. "There is a formula for all horses no matter what their discipline – whether it's racing, show or companions in the backyard."
IMPACT® horse feeds offer several benefits:
• High-quality protein for muscle maintenance
• Added fat for sustainable energy and healthy hair coat
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• Nutritional balance, removing the need for supplements
• Formulated with ingredients proven through time and research to support overall horse health
"Purina is dedicated to creating unsurpassed nutrition for every type of horse, and IMPACT® horse feeds are a reflection of that dedication," said Katie Young, Ph.D., manager equine nutritional services, Purina Animal Nutrition. "Our feeds are made with the finest ingredients and backed by research, so owners can trust that they're feeding their horses high-quality nutrition."
Horse owners in the Northeast can find out more about IMPACT® horse feed at a local Horse Owners Workshop (HOW®). For additional information about IMPACT® horse feed or to find a HOW® event near you visit purinamills.com/horse-feed/impact or speak with your local Purina® dealer.
About Purina Animal Nutrition
Purina Animal Nutrition LLC (purinamills.com) is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers throughout the United States. With an uncompromising commitment to animal excellence, Purina Animal Nutrition conducts industry-leading R&D initiatives that create and sustain a valued portfolio of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Headquartered in Shoreview, Minn., Purina Animal Nutrition LLC is a wholly owned subsidiary of Land O'Lakes, Inc. F
–Purina Animal Nutrition