Ranchers run to promote beef
The morning chores were finished long before a group of ranchers showed up at the starting line the morning of the 2011 Beef and Eggs 5K Fitness Road Race and Fitness Walk held on July 9 in Brookings, SD. The event featured more than $800 in prizes, T-shirts and a complete beef and eggs breakfast after the race. With close to 200 competitors, the event celebrated health and fitness, and that’s exactly what one group of ranchers was there to do, as well.
Dannica Callies, Winfred, SD; Kim Jensen, Lake Preston, SD, Danielle Mikkelson, Watertown, SD; Kaley Nolz, Mitchell, SD; and South Dakota Cattlemen’s Auxiliary member, Courtney Nolz, also of Mitchell, competed in the event, running as a part of Team ZIP. This group stands for the zinc, iron and protein found in healthy, lean beef, and the members sport team jerseys featuring a steak on the front and the back. This is in a new effort to promote America’s favorite protein as a part of a healthy, well-balanced diet. This five-man team completed the course, with Jensen earning second place honors in the 50-59 age group with a time of 28:15.
The South Dakota Cattlemen’s Auxiliary was also a sponsor of the event. Sue Sibson, a member and treasurer of the organization, spearheads the effort each year to promote beef and wellness to the athletes at the event.
“We donated $200 in Beef Bucks for runner awards and another $300 to have our logo included on the runner T-shirts that were handed out,” explained Sibson, a farmer and rancher from Howard, SD. “In each goodie bag, we also included our brochure, ‘The facts about red meat and cancer,’ as well as beef sticks from Howard Cold Storage. Joanna Strom, a past state and national beef ambassador and avid runner, encouraged us to be a sponsor of this road race in 2007. It’s important for ranchers to encourage athletes to eat beef and understand that it’s a nutrient-dense food. There is nothing more satisfying than a big steak or a juicy burger. Proper nutrition is a goal of athletes and beef is the perfect fit.”
Beef Bucks are pre-paid checks that can be used to purchase beef or beef meals and have been used in more than 40 states in an assortment of establishments from fast-food restaurants, steak houses, retail meat markets, grocery stores and home delivery services. Retailers accepting the Beef Buck need only to deposit the check as they would any other check accepted in their establishment. They are sold on a dollar-for-dollar exchange. For more information, visit out beefbucks.org.
“The facts about red meat and cancer” brochure Sibson referred to was developed in partnership with the beef checkoff and highlights real information about red meat and cancer. An excerpt from the brochure reads, “The evidence doesn’t support a causal relationship between red meat and cancer, according to a recent ‘Assessment of Red Meat and Cancer’ study conducted by independent scientists. Cancer is a complex disease, and research continues to indicate there is no one dietary factor associated with increased cancer risk. Lifestyle steps such as not smoking, responsible alcohol use, being physically active and eating healthfully are much more important to reducing cancer risk than eliminating any one food from your diet.”
This message is an important one to share, and the auxiliary members have worked hard to get these brochures in the hands of doctors and nutritionists, and now, athletes, as well.
“The auxiliary has members who have either dealt with or are dealing with cancer at this time,” said Sibson. “Cattle producers work hard to offer high-quality beef for consumers to have for a healthy lifestyle. The research clearly finds no link between red meat consumption and cancer. The brochure explains all the facts.”
For more information, visit beefnutrition.org or contact the South Dakota Beef Industry Council to receive copies of the brochure.
Of course, cancer isn’t the only message the group wanted to share at the road race. Nutrition and well-being was a key focus, as well.
“Our members are also beef producers and are passionate about getting the right story out to consumers,” explained Sibson. “We have members who have blogs and support the beef industry with personal stories and photos of healthy farm kids and cattle. One of our objectives is to support the South Dakota Cattlemen’s Association in the promotion of our industry, to promote and advertise beef and support education and research in beef and beef products.”
With ranchers participating in the race and positive messaging on healthy beef in every race packet, cattle producers were well-represented at the 2011 Beef and Eggs 5K Fitness Road Race and Fitness Walk.
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