Ron Frederick hired as South Dakota Beef Checkoff executive
February 17, 2011
PIERRE, SD – The South Dakota Beef Industry Council (SDBIC) named Ron Frederick as its new Executive Director effective Feb. 21, 2011.
Frederick has a long history with the beef industry, working in animal health for twenty years as a sales representative and regional sales manager with Fort Dodge Animal Health/Syntex. Prior to his sales career, Frederick worked in agricultural extension for South Dakota State University as an educator in Hyde, Faulk and Potter counties. Most recently, Frederick has been focusing attention on his cow-calf operation, the Forty 5 Cattle Company, near Mission, SD.
SDBIC President Merrill Karlen said Frederick comes to the SDBIC with years of experience working with cattle producers across the region. “We look forward to Frederick building relationships with beef producers in South Dakota. It is so important for cattlemen to understand their Beef Checkoff program and be part of the process. Frederick’s strong background in communicating with grassroots organizations and producers should help us do a better job of bringing everyone to the table,” explained Karlen.
Frederick echoes the need to increase Beef Checkoff communications. “I enjoy the people side of the business and I look forward to meeting with producers to spread the message of the effectiveness of the Beef Checkoff program,” he said. Frederick points to a recent University of Florida study which found a $5.55 return for every dollar invested in the program.
Frederick believes the beef industry faces many challenges today with rising input costs and the current consumer economy. For every challenge, however, Frederick said there are as many opportunities. “We have some of the lowest supply numbers since the 1950s along with strong exports that are up 34 percent. I feel there are tremendous opportunities in beef exports. In fact, demand from the Asian rib market alone has added about $15 per head to the price of fed cattle. That’s a tremendous opportunity for us.”
Frederick, along with the SDBIC Board of Directors, will administrate the Beef Checkoff in the state in an open and transparent manner, welcoming input from all producers.