Sandhills Cattle Assn. Convention May 22 |

Sandhills Cattle Assn. Convention May 22

Livestock sustainability consultant Jude Capper, PhD, and agriculture advocate and radio personality Trent Loos will headline the Sandhills Cattle Association’s 75th Annual Convention set for Thursday, May 22 in Valentine, Neb. The one-day event will be at the Cherry County Fairgrounds and will also include over 45 exhibits in the industry trade show, the Association’s annual meeting and election of officers, scholarship presentations, benefit auction and a steak supper.

Capper’s presentation will begin at 10:30 a.m. (CDT). She is based in Bozeman, Mont., holding adjunct professor and affiliate positions at Washington State University and Montana State University, respectively. Her principal professional goal is to communicate the importance of livestock industry sustainability and the factors affecting sustainability. She strives to enhance the knowledge and understanding of stakeholders within food production from the rancher and farmer through to the retailer, policy-maker and consumer. Capper has an active social media presence and spends a considerable amount of time de-bunking some of the more commonly-heard myths relating to resource use and the environmental impact of livestock production. She maintains websites relating to her work at: and and has the Twitter handle of @Bovidiva.

Loos is a sixth generation farmer/rancher with a passion for agriculture that started years ago on the family farm near Quincy, Ill. He will speak at 1:30 p.m. (CDT). Loos established his strong rural foundation in farming side-by-side with his father and grandfather. When anti-agricultural activists threatened the way of life he cherished, Loos decided it was time to take a stand. Somebody needed to speak on behalf of the hard-working farmers and ranchers of America. Sharing the message about the people and places in rural America is a step toward re-connecting consumers to their food. His radio show, Loos Tales, airs on over 100 stations nationwide and boasts 3 million listeners on-air and online.

The convention is open to both members and non-members of the Sandhills Cattle Association. Before May 15, registration fee is $35/person for members and $50/person for non-members. After May 15, fees increase. The fees cover the all of day’s activities and two meals. The day before the convention, there will be a fun, benefit 4-person scramble golf tournament held at The Prairie Club southwest of Valentine. For more information about the convention activities or to register, contact the Sandhills Cattle Association 402-376-2310, 1-800-658-0551 or email or visit

–Sandhills Cattle Association