SD Beef Council supports urban promotions for 2011
December 30, 2010
PIERRE, SD – At its regular quarterly meeting, the South Dakota Beef Industry Council (SDBIC) voted to support a continued partnership with the New York Beef Industry Council designed to increase understanding of beef within urban areas. The SDBIC will help sponsor farm tours in New York state in May, giving influencers, such as dietitians, chef instructors and food service and retail managers a face-to-face look at modern beef production.
SDBIC President Merrill Karlen believes the tours will help build relationships with the people who can influence public opinions about beef. Karlen said, “We realize there’s a lot of misinformation out there and we want these influencers to learn about science-based information regarding the beef industry.”
This is the second year for the South Dakota/New York partnership. In May 2010, more than 50 influencers were given an up-close look at how beef producers steward their animals and their land.
In other business at the SDBIC meeting, directors reviewed the results of an independent audit of the SDBIC’s financial system. Clay Cudmore with the Ronald G. Tedrow Accounting Firm reported that SDBIC’s accounting system meets industry guidelines with no irregularities noted.
SDBIC also received an update on education and outreach programs conducted by SDBIC Director of Nutrition Holly Swee. In particular, Swee reported on the success of a Beef Value Cuts demonstration for Mitchell Technical Institute culinary students.
U.S. Meat Export Federation directors John Symens and Mike Gebhart reported on recent activities developing export markets for U.S. beef. Both men pointed to the impact of the export market to current live cattle prices and spoke on the role of the Beef Checkoff in continued success.
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In other business, a vote to accept the South Dakota Dairy Producers Association (SDDPA) as a member organization in the SDBIC did not receive a two-thirds majority for passage. The SDDPA, a membership organization, represents approximately 40 dairy producers and dairy heifer producers in South Dakota.
SDBIC President Merrill Karlen stated, “We value the input of the dairy producers on Beef Checkoff issues and encourage continued open dialogue within the industry. However, the vote among the eight organizations that currently make up the SDBIC failed to generate enough support for the addition of the SD Dairy Producers organization.”