SD producers experience Young Cattlemen’s Conference | TSLN.com

SD producers experience Young Cattlemen’s Conference

Amanda Nolz

Photos courtesy Heather GessnerAt the Smith Ranch in Kansas, the YCC participants and other attendees raised $1,000-plus for the cheerleading squad that had volunteered to help serve the meal, and another $1,000 for PAC after new NCBA CEO Forrest Roberts made it across the "Zip Line" and didn't fall into the pond.

Because the beef industry is rapidly changing, it’s important to identify the next leaders that will handle those changes to help guide and strengthen the industry for a better tomorrow. Heather Gessner of Salem, SD is one of those leaders, and she had the opportunity to become an educated advocate for the beef industry during the National Cattlemen’s Beef Association’s Young Cattlemen’s Conference (YCC) in the first weeks of June.

The Young Cattlemen’s Conference tour started in 1980, and through the years, over 950 beef producers have graduated from the YCC program. YCC allows young leaders the chance to see first hand and further understand all aspects of the industry from the production side to the consumer. Each year, participants are nominated by their state affiliate to make the 10-day trip across country making stops representing all industry segments. For Gessner and her husband, Kelvin, this was the opportunity of a lifetime.

Because the beef industry is rapidly changing, it’s important to identify the next leaders that will handle those changes to help guide and strengthen the industry for a better tomorrow. Heather Gessner of Salem, SD is one of those leaders, and she had the opportunity to become an educated advocate for the beef industry during the National Cattlemen’s Beef Association’s Young Cattlemen’s Conference (YCC) in the first weeks of June.

The Young Cattlemen’s Conference tour started in 1980, and through the years, over 950 beef producers have graduated from the YCC program. YCC allows young leaders the chance to see first hand and further understand all aspects of the industry from the production side to the consumer. Each year, participants are nominated by their state affiliate to make the 10-day trip across country making stops representing all industry segments. For Gessner and her husband, Kelvin, this was the opportunity of a lifetime.

Because the beef industry is rapidly changing, it’s important to identify the next leaders that will handle those changes to help guide and strengthen the industry for a better tomorrow. Heather Gessner of Salem, SD is one of those leaders, and she had the opportunity to become an educated advocate for the beef industry during the National Cattlemen’s Beef Association’s Young Cattlemen’s Conference (YCC) in the first weeks of June.

The Young Cattlemen’s Conference tour started in 1980, and through the years, over 950 beef producers have graduated from the YCC program. YCC allows young leaders the chance to see first hand and further understand all aspects of the industry from the production side to the consumer. Each year, participants are nominated by their state affiliate to make the 10-day trip across country making stops representing all industry segments. For Gessner and her husband, Kelvin, this was the opportunity of a lifetime.

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Because the beef industry is rapidly changing, it’s important to identify the next leaders that will handle those changes to help guide and strengthen the industry for a better tomorrow. Heather Gessner of Salem, SD is one of those leaders, and she had the opportunity to become an educated advocate for the beef industry during the National Cattlemen’s Beef Association’s Young Cattlemen’s Conference (YCC) in the first weeks of June.

The Young Cattlemen’s Conference tour started in 1980, and through the years, over 950 beef producers have graduated from the YCC program. YCC allows young leaders the chance to see first hand and further understand all aspects of the industry from the production side to the consumer. Each year, participants are nominated by their state affiliate to make the 10-day trip across country making stops representing all industry segments. For Gessner and her husband, Kelvin, this was the opportunity of a lifetime.