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Social media

Amanda Nolz
Photo by Amanda Nolz"Word of mouth is a cost-effective advertisement that is made easier through social media," said Andy Peterson, who hopes more producers will take advantage of these online tools.

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The social media revolution has been said to be the biggest shift since the Industrial Revolution. Once considered a fad, for millions in today’s society, it’s the typical way to conduct business. Word of mouth has expanded to the Internet. There are 200,000 blogs out there, with 34 percent posting content about products they are using. What would consumers say about agriculture? What would they say about your operation and your livestock?

“Social media tools change the game of marketing,” said Andy Peterson, president of LIVEstock New Media Communications, LLC and owner, operator of LimousinLive.com, a Web-based site for the Limousin breed. “These tools allow us to market to our customers in a way we never have been able to before. Becoming a fan of a brand, operation or product on Facebook is a public statement showing support for that company. This will change the way we market our agriculture products.”

Don’t believe him? Although Peterson admits agriculture will be slower to transition to the use of social media than other industries, already countless cattle breeders and well-known livestock operations are creating Facebook pages, Twitter accounts, blogs and Web sites to promote their sale days, available semen and cattle offerings. As an experienced online social networker, Peterson shared his insights on the Internet marketing phenomenon and how it can impact cattlemen.

The social media revolution has been said to be the biggest shift since the Industrial Revolution. Once considered a fad, for millions in today’s society, it’s the typical way to conduct business. Word of mouth has expanded to the Internet. There are 200,000 blogs out there, with 34 percent posting content about products they are using. What would consumers say about agriculture? What would they say about your operation and your livestock?

“Social media tools change the game of marketing,” said Andy Peterson, president of LIVEstock New Media Communications, LLC and owner, operator of LimousinLive.com, a Web-based site for the Limousin breed. “These tools allow us to market to our customers in a way we never have been able to before. Becoming a fan of a brand, operation or product on Facebook is a public statement showing support for that company. This will change the way we market our agriculture products.”

Don’t believe him? Although Peterson admits agriculture will be slower to transition to the use of social media than other industries, already countless cattle breeders and well-known livestock operations are creating Facebook pages, Twitter accounts, blogs and Web sites to promote their sale days, available semen and cattle offerings. As an experienced online social networker, Peterson shared his insights on the Internet marketing phenomenon and how it can impact cattlemen.

The social media revolution has been said to be the biggest shift since the Industrial Revolution. Once considered a fad, for millions in today’s society, it’s the typical way to conduct business. Word of mouth has expanded to the Internet. There are 200,000 blogs out there, with 34 percent posting content about products they are using. What would consumers say about agriculture? What would they say about your operation and your livestock?

“Social media tools change the game of marketing,” said Andy Peterson, president of LIVEstock New Media Communications, LLC and owner, operator of LimousinLive.com, a Web-based site for the Limousin breed. “These tools allow us to market to our customers in a way we never have been able to before. Becoming a fan of a brand, operation or product on Facebook is a public statement showing support for that company. This will change the way we market our agriculture products.”

Don’t believe him? Although Peterson admits agriculture will be slower to transition to the use of social media than other industries, already countless cattle breeders and well-known livestock operations are creating Facebook pages, Twitter accounts, blogs and Web sites to promote their sale days, available semen and cattle offerings. As an experienced online social networker, Peterson shared his insights on the Internet marketing phenomenon and how it can impact cattlemen.


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