South Dakota: Agritourism business course offered to ranchers
December 10, 2010
Applications are being accepted for an educational course entitled, “Agritourism: Your next cash crop?”
The five-day course designed to provide farmers and ranchers with the tools needed to successfully start or expand their own agritourism operations. It is being offered by the South Dakota Stockgrowers Association, Badlands/South Central Enterprise Facilitation and the Badlands and South Central Resource Conservation and Development (RC&D) Councils.
“The goal is for participants to be ready to start their agritourism businesses at the end of the fifth class period,” facilitator Jan Jantzen of Emporia, KS, said. “We want to help you think through what you have available on your farm or ranch, and how you can turn that into a successful tourism destination.”
According to David Vinson, Badlands RC&D Coordinator from Martin, SD, “This is a fantastic opportunity for anyone who has been thinking about how to kick-start an agritourism business. We’re really excited to have this course in Kadoka.”
Vinson says the class isn’t limited to any ideas. “Agritourism can really involve any aspect of your farm or ranch from hunting and fishing to working ranch vacations, trail riding, farmers markets, or whatever you might be thinking of for your business.”
The course was developed in Emporia, KS by the Flint Hills RC&D Area, Inc. Jantzen, of the Flint Hills RC&D facilitates the entire course which will be taught by South Dakota experts on state regulations and licensing, insurance and risk management, marketing, and financial planning.
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The course is set to begin on Tuesday, Jan. 11, and will meet every Tuesday for five consecutive weeks, ending on Feb. 8. Classes will be held in Kadoka alternately at Jiggers Restaurant and Club 27. Enrollment for the course is $100 and each additional person from the same family or business costs only $50. Enrollment is limited to the first 35 applicants.
According to Jantzen, graduates of the course will have named and described their businesses in detail; they will have identified specific groups of customers they want to serve; and they will have created marketing plans designed to reach them. Graduates will learn how to use layers of liability protection for their assets; will know how to price their products and services; and how to manage their income and expenses.
To learn more about the course, or to enroll, visit http://www.southdakotastockgrowers.org, Badlands RC&D Council, David Vinson at 605-685-1239, Ext. 4, or South Central RC&D Council at 605-669-2404, Ext. 4.