South Dakota Beef Checkoff budget set for fiscal 2011
BROOKINGS, SD – The South Dakota Beef Industry Council (SDBIC) met for its annual meeting Saturday, Oct. 9, 2010, in Brookings, SD, setting direction and allocating Beef Checkoff monies for the next fiscal year. Beef Checkoff revenues were 6.68 percent higher than projected over the past twelve months, leading SDBIC directors to adopt a budget for fiscal 2011 of approximately $3.5 million.
SDBIC President Merrill Karlen Jr. of Oacoma explained, “About 75 percent of our budget is invested in national and international programs to increase consumer demand for beef. The majority of the world’s population lives outside South Dakota’s borders, so it makes sense to invest more of our dollars in projects focusing on those consumers.”
According to federal law, 50 percent of South Dakota’s checkoff revenues must be forwarded to the national checkoff effort directed by the Cattlemen’s Beef Promotion and Research Board. SDBIC checkoff directors then chose to invest another 25 percent to support national and international checkoff initiatives with the Federation of State Beef Councils and the United States Meat Export Federation.
SDBIC directors adopted an in-state 2011 budget of roughly $801,000. In-state research garnered the most funding, supporting the SDBIC’s long range plan. SDBIC directors approved $245,000 for research on beef quality enhancement at South Dakota State University (SDSU). “Some of the premier research on beef quality is conducted at SDSU with support from the checkoff. We’re fortunate to have such a high caliber of scientists here in South Dakota working for the state’s producers,” said Karlen.
One arm of research will continue the study of maternal nutrition and its impact on carcass quality of the offspring. Other studies will evaluate the relationship of animal nutrition and genotype on carcass quality. Alternative carcass chilling methods is the topic of another research project, while a human nutrition study will look at the impact of lean beef consumption on the iron status of anemic athletes.
The SDBIC promotion budget was set at approximately $200,000. The South Dakota Beef Checkoff will support in-state radio advertising, consumer promotions coordinated by the South Dakota CattleWomen and the South Dakota Cattlemen’s Auxiliary and consumer advertising through SDSU Athletics. A new promotion for 2011 is a partnership with the Heartland Ag and Consumer Network, sponsoring sixty second news segments on KELO-TV, educating consumers about today’s agriculture. A three-year commitment was made to support consumer promotion projects with the SDSU Meat Science Lab.
Consumer information programs were budgeted at approximately $120,000. Karlen said the programs reaching out to South Dakota’s health professionals and opinion leaders are proving especially effective. “Through SDBIC Director of Nutrition & Consumer Information, Holly Swee, we have established some relationships within the health-care industry. She’s been working with dietitians and health industry leaders spreading the positive message of beef in the diet,” explained Karlen.
Industry information, producer communication, administration and compliance comprise the remaining in-state funding.
The SDBIC also recognized friends and allies of the industry at an awards luncheon during the annual meeting. Chamberlain beef producer Florine Glaus was given the SDBIC Distinguished Service Award and the late Marilyn Dobesh of Belle Fourche was given an Honorary Memoriam. Prime Promoter Awards were given to the 1481 Grille of Arlington and to Ross and Lori Plucker of Chancellor.
The next SDBIC quarterly meeting will be Dec. 16, 2010 in Pierre.
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