South Dakota Beef Industry Council releases annual Checkoff Cafe report
January 31, 2014
The South Dakota Beef Industry Council (SDBIC) has released its annual Checkoff Cafe, a comprehensive look at how the state utilizes beef checkoff dollars throughout the year, including reports on international marketing, nutrition, foodservice, consumer promotions, Team BEEF, and the Beef Quality Assurance Program. The Checkoff Cafe also includes a calendar of events.
The 2014 Checkoff Cafe includes a letter from SDBIC President Karla Pazour, who encourages the Beef Checkoff Program stakeholders to contact her with ideas for how to best use the checkoff investment.
"I sincerely appreciate any input you might have about our board structure, programs we financially support and any thoughts you might have on how we can continue to improve our industry. As president, I hope to keep our board decisions as transparent as possible. The Checkoff belongs to all 15,000 South Dakota beef producers and as a board we need to hear from our stakeholders. We are on the board because we are passionate about our industry and want to improve the beef industry because it is what we live and believe in," writes Pazour.
The report highlights the national Beef Checkoff Program, including new strategies, a focus on the Millennial generation, the latest "Beef. It's What's For Dinner," campaign, and a report of Cattlemen's Beef Board 2013 expenditures.
"We publish an annual report for each fiscal year; it is a requirement of the Cattlemen's Beef Promotion and Research Act," explained Ron Frederick, SDBIC executive director. "Each year, the Cattlemen's Beef Board (CBB) and State Beef Councils provide a report on the activities of the Beef Checkoff Program and the audited financial statements public to all stakeholders who pay the checkoff. Beef producers will be able to review the highlights of how we are working to improve the beef industry's positive image while building beef demand through consumer outreach."
The report can be viewed at http://sdbeef.org/CMDocs/SDBC/37022%20SD%20Beef.pdf F
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–S.D. Beef Industry Council