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South Dakota: Beef producers and United Blood Services team up

PIERRE, SD – “Pump Iron – Eat Beef” is a promotion partnering South Dakota’s beef producers with United Blood Services (UBS) to encourage people to donate blood while increasing demand for beef. Throughout the month of May, which is Beef Month, the South Dakota Beef Industry Council (SDBIC) will contribute $2 beef coupons to blood donors in appreciation for their life-saving donation. These coupons can be used to purchase beef in restaurants and retail grocery stores.

“Teaming South Dakota’s beef producers with United Blood Services is a great fit,” explained UBS Donor Recruitment Director Beth-Anne Ferley. “Eating beef helps build iron in the body. Iron is needed for optimal health as it builds energy and contributes to a healthy lifestyle,” said Ferley.

Registered Dietitian Holly Swee, SDBIC Director of Nutrition and Consumer Information agrees. “This is a great promotion. Not only do we help save lives by securing an abundant supply of blood, but it gives us an opportunity to educate the public on the important role beef plays in a healthy diet.”

Beef helps replenish the body’s iron after giving blood. Iron aids in making new red blood cells, carries oxygen to the body’s cells and tissues, and helps the immune system. Beef is also an excellent source of protein. Unlike other protein sources, beef is a complete protein, containing all the essential amino acids that the body cannot make on its own.

The Pump Iron partnership is in its seventh year. Ferley says their regular blood donors look forward to the promotion, resulting in an increase in blood donations every year. “We’ve increased our blood donations in the month of May from about 2,500 donors in 2005 to about 3,200 last year,” explained Ferley.

The beef coupons will be available to blood donors while supplies last at all blood drives in South Dakota, in addition to the blood banks in Rapid City, Sioux Falls, Mitchell and Aberdeen.

UBS will celebrate the Pump Iron – Eat Beef campaign with an outdoor grilling event May 27 at its Rapid City location, 2209 West Omaha Street. Grilling hours will run from 10 a.m. to 2 p.m. The Beef Checkoff will supply the beef. Ferley invites people to stop in at the UBS outdoor grilling event to donate blood, receive a $2 beef coupon and enjoy a tasty beef sandwich.

For additional blood donation details contact Beth-Anne Ferley at baferley@bloodsystems.org or 605-342-8585.

PIERRE, SD – “Pump Iron – Eat Beef” is a promotion partnering South Dakota’s beef producers with United Blood Services (UBS) to encourage people to donate blood while increasing demand for beef. Throughout the month of May, which is Beef Month, the South Dakota Beef Industry Council (SDBIC) will contribute $2 beef coupons to blood donors in appreciation for their life-saving donation. These coupons can be used to purchase beef in restaurants and retail grocery stores.

“Teaming South Dakota’s beef producers with United Blood Services is a great fit,” explained UBS Donor Recruitment Director Beth-Anne Ferley. “Eating beef helps build iron in the body. Iron is needed for optimal health as it builds energy and contributes to a healthy lifestyle,” said Ferley.

Registered Dietitian Holly Swee, SDBIC Director of Nutrition and Consumer Information agrees. “This is a great promotion. Not only do we help save lives by securing an abundant supply of blood, but it gives us an opportunity to educate the public on the important role beef plays in a healthy diet.”

Beef helps replenish the body’s iron after giving blood. Iron aids in making new red blood cells, carries oxygen to the body’s cells and tissues, and helps the immune system. Beef is also an excellent source of protein. Unlike other protein sources, beef is a complete protein, containing all the essential amino acids that the body cannot make on its own.

The Pump Iron partnership is in its seventh year. Ferley says their regular blood donors look forward to the promotion, resulting in an increase in blood donations every year. “We’ve increased our blood donations in the month of May from about 2,500 donors in 2005 to about 3,200 last year,” explained Ferley.

The beef coupons will be available to blood donors while supplies last at all blood drives in South Dakota, in addition to the blood banks in Rapid City, Sioux Falls, Mitchell and Aberdeen.

UBS will celebrate the Pump Iron – Eat Beef campaign with an outdoor grilling event May 27 at its Rapid City location, 2209 West Omaha Street. Grilling hours will run from 10 a.m. to 2 p.m. The Beef Checkoff will supply the beef. Ferley invites people to stop in at the UBS outdoor grilling event to donate blood, receive a $2 beef coupon and enjoy a tasty beef sandwich.

For additional blood donation details contact Beth-Anne Ferley at baferley@bloodsystems.org or 605-342-8585.


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