State Fair attendance exceeds expectations
Attendance at the 2015 South Dakota State Fair exceeded organizer expectations and showed a slight increase over 2014.This year 210,893 people came to the fair, just over 400 more than last year.
“We knew that last year’s numbers were phenomenal so our goal this year was to keep pace with those numbers and we have clearly done that as our attendance figure was up slightly,” commented Peggy Besch, SD State Fair director. “With this being my first fair as manager, I am so pleased with the outcome of the State Fair. It’s fun and truly an honor to be part of something that has such a long history and tradition in the State of South Dakota.”
Revenue projections also reflect positive growth. “Our preliminary revenue projections indicate a six percent increase over last year,” added Besch. “Some of that is due to an increase in our gate admission fee, but other key performance indicators such as sponsorships, concessions, vendor sales and carnival revenues also reflect an increase.”
The SD State Fair hosted 1,811 campers this year, an increase of one percent over 2014. GoldStar Amusements also experienced a record year with a five percent increase in revenue. Saturday and Sunday are the two busiest days of the fair, with both days breaking last year’s attendance comparatively.
The 2016 SD State Fair is scheduled for Thursday, Sept. 1 through Monday, Sept. 5. For more information on State Fair events, contact the Fair office at 800-529-0900, visit http://www.sdstatefair.com or find them Facebook and Twitter.
Agriculture is South Dakota’s No. 1 industry, generating $25.6 billion in annual economic activity and employing over 115,000 South Dakotans. The South Dakota Department of Agriculture’s mission is to promote, protect, preserve and improve this industry for today and tomorrow. Visit us online at http://sdda.sd.gov or find us on Facebook and Twitter.
–S.D. Dept. of Ag
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