Superior Livestock Auction data: Enrolling calves in AngusSource pays |

Superior Livestock Auction data: Enrolling calves in AngusSource pays

Enrolling Angus-sired cattle in AngusSource helps cattlemen capture added value from their herds – that’s according to the latest data from Superior Livestock Auction video sales conducted between June and September 2010.

According to Superior, age- and source-verified calves sold through AngusSource earned significantly higher prices in the auction market’s video sales compared with calves not age- and source-verified.

Calves enrolled in the American Angus Association’s program, which documents source, group age and Angus genetics, brought $0.91 more per hundredweight (cwt.) than other age- and source-verified programs; and $2.58 more per cwt. than non-verified calves.

“The latest data from Superior speaks to the increasing value of Angus genetics in the marketplace, and the AngusSource program’s ability to capture that value,” Sara Snider, AngusSource director said. “The number of lots of AngusSource calves marketed through Superior video auctions has increased in each year of this study, which reflects our increasing enrollment numbers.”

In fiscal year 2010 the program grew in number of head enrolled by 14.3 percent.

“We’ve seen positive growth every year since establishing AngusSource as a USDA PVP in 2005, and we look forward to steady increases in the future as producers prepare for marketing spring calves,” Snider said.

Producers with cattle not meeting AngusSource genetic requirements can enroll calves in Gateway, a second-tier program that verifies age and source.

And whether enrolled in AngusSource or Gateway, ranchers can take advantage of the program’s online listing service, which is available at and features stocker/feeder cattle and replacement females enrolled in the programs. The list is distributed to more than 600 potential buyers each week.


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