The Big Picture by JT Korkow: Feeding the 5000 |

The Big Picture by JT Korkow: Feeding the 5000

JT Korkow
The Big Picture

Well, finally got the heifers calved and most of the farming done, so trying to get back into the “normal” routine again. Still having a little problem with the sleeping habits, but gradually getting back on track. Seems the body has been confused since the time change occurred and calving began. I’m sure most of you can relate.

Springtime. What a great time of the year. For those of you who live in the country and are involved in agricultural production, I will bet you agree with me. To firsthand witness God’s creation take its first breath or emerge from the soil is really a privilege so few of us get to experience.

I became more aware of that privilege after I made a trip to the big city to spend Easter with a friend. Now I hadn’t spent any time around a big city for several years, only travelled through and never stopped. But this time, I had the chance to experience worship in a large church, going to the huge public gym, and dining in the organic restaurants. Although the fast food places like McDonalds and Taco Johns still serve much of the public, the up and coming popular food places are now found in an old residential area where someone turned an old home into an eating establishment.

Young entrepreneurs have taken hold of the demand for all natural, organic food and prepare dishes that offer nothing but organically raised meats and vegetables. I visited two such establishments, and we had to wait for a table at each of them. Add a $2,500 juice machine that takes fresh organic fruits and veggies and turn them into some uniquely tasty drinks, and you got a combination for a successful business in the big city! I had a juice made of organically raised fresh celery, cucumber, apples, and beets, and it was actually pretty good! My friend told me the 12 oz juice I had was the equivalent to 4 lbs of salad in my diet. Hmm.

We then went to the grocery store to get some food items to make super nachos for the evening. You guessed it, an all organic grocery store that was the size of most of the Albertson’s stores here in Montana. And it was full of people doing their shopping! I was intrigued by all the different products on the market, and especially the price! Let’s just say that you beef producers may want to take note that organic, grass fed beef hamburger was selling for $10.99/lb! And water! I could not believe the price of a bottle of sparkling mineral water going for $4.99. Nearly everything else I checked on was right at double the price as to what IGA or Walmart offers their NON-organic foods for. What an eye opener!

For those of you who are probably thinking, boy this guy doesn’t get out much, well, you are right. But I do know that to be successful in marketing, you need to know what the consumer demands, and satisfy that demand. And this generation of urban consumers want gluten free, organically raised, free of all chemicals, safe and healthy food supply…..and they are willing to pay the price for it. As for me, well I had to go to McDonalds on Monday, while my friend was at work, and get my Big Mac. My system wasn’t quite ready for all those veggies!

If you haven’t for a while, I encourage all you country bumpkins to make a trip to the big city and get a perspective on the “big picture”. You might note the changes in what people are doing and eating. Then you can determine if you can make some changes in your operation to attract those markets.

Mark 7:18-23 So Jesus said to them “Are you without understanding also? Do you not perceive that whatever enters a man from the outside cannot defile him, because it does not enter his heart but his stomach, and is eliminated, thus purifying all foods. What comes out of a man, that defiles a man. For from within, out of the heart of men, proceed evil thoughts, adulteries, fornications, murders, thefts, covetousness, wickedness, deceit, lewdness, an evil eye, blasphemy, pride, foolishness. All these evil things come within and defile a man.”

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